How to handle eCommerce order fulfilment in the peak season
As the year starts to draw to a close, eCommerce companies are gearing up for the busiest months of the year. With the most profitable dates on the eCommerce calendar just a few weeks apart, online stores can expect high volumes of increased sales, provided they have prepared for the frenzy.
Is your online store ready for the volume of orders you will receive over the peak season? Book a FREE 30-minute consultation with one of our eCommerce experts.
Is your order fulfilment ready for the peak season?
With Halloween, Black Friday, Cyber Monday and Christmas all following in succession, eCommerce entrepreneurs know that the last few months of the year, the Golden Quarter, present some of the biggest, most lucrative online shopping and profit-generating opportunities.
Within the peak season, sales will rise, especially if you run campaigns for promotions, discounts and specials. If your marketing plan and strategy is in place, you can guarantee a rise in order counts and expect an increase in profits. However, if you are ill-prepared for this profitable yet stressful period, it may be useful for you to rethink your eCommerce order fulfilment strategy.
If you have the right marketing strategy in place, it’ll be no surprise that during peak season, you’ll receive a surge of customer orders and big profits to follow! If you’ve left planning for this period too late or didn’t plan for the peak season at all, now is the time to rethink your approach for next year.
This is particularly important as competing with behemoth brands such as Amazon or eBay, or even Asos and Argos, who have large scale operations, can leave small to medium-sized online stores a bit behind the curve.
One of the most critical steps in the online shopping journey is order fulfilment. Ensuring that the exact order reaches the customer on time with no hassle or fuss is key to the success of your eStore.
Need help with the fulfilment of your holiday orders? Find out by contacting BuzzBrand and setting up a free 30-minute consultation with our eCommerce team. Get in touch now!
On a regular day, anything can go wrong, however, during the peak season; particularly the pre-Christmas period; where orders shoot through the roof, the likelihood of error is far higher. Any faults in your fulfilment process will certainly show when the pressure is on. Processes that are time wasting, manually operated or subject to small human errors, will start to cost you.
Just about anything can go wrong during the eCommerce order fulfilment process during the peak season rush:
- Inventory can become disorganised resulting in misplaced items
- Orders can be sorted, picked and packed incorrectly
- Miscommunication between software and inventory can result in incorrect stock displays
- Customer details can be inaccurately captured on orders readied for shipment
- Breakdowns between the warehouse and shipping company can result in delivery delays
- Human error in the warehouse and inventory management processes
- Finally, poor customer service can seriously damage your relationship with your customers
It might be too late to make preparations for this year’s peak season, but you’ve got plenty of time to prepare for next year if you start today.
Prepare for the peak season frenzy. Set up a free consultation with our eCommerce team here.
How BuzzBrand can help you
At BuzzBrand, we specialise in getting your eCommerce orders off the ground and into the hands of your customers. We have years of experience in the eCommerce space and can tailor our services to meet your business’ needs.
Effective planning for 2020’s Golden Quarter will certainly set your online store in the right direction. If you want a foolproof, stress-free, profit-generating fulfilment process for your eCommerce business, speak to one of our team to see how we can help!
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Do you want to maximise orders, save time and create happy customers? Book a complimentary 30-minute call with one of our team to find out how BuzzBrand can streamline your eCommerce order fulfilment processes to success!
Equip your business for the peak season rush. Get in touch with BuzzBrand today!